The objective of the Scheme is positioning the value and image of Vietnam’s rice, increasing the awareness of producers, importers, distributors, domestic and foreign customers, which is the foundation to reinforce and develop the market, increase the added value, market share and competitiveness in the world market.
According to the Scheme, it is expected that to 2020 Vietnam’s rice brand is marketing nationwide and in 20 exporting markets; the national rice brand is registered trademark in form of certificate mark in Vietnam and in at least 50 nations, achieving 20% of total exporting rice is Vietnam’s rice brand.
Up to 2030, the rice region for export will achieve stable production, effectiveness, and sustainability, achieving 50% of total exporting rice is Vietnam’s rice brand.
To achieve those objectives, we have to enhance national rice brand, regional brand, corporate brand, product brand.
At the same time, we need to build supporting policies for corporate using national brand in developing material area, linking value chain, improving seed quality, supporting technology, managing quality, building quality standard, developing regional brand in line with national brand strategy.
Source: Dien Dan Doanh Nghiep